23057156 Bibek Karmacharya Week 10

 Week 10: Event Preparation – Nepal Tourism Mart

Work Placement Experience

This week was focused on preparing for and supporting Trekking Team Pvt. Ltd.’s participation in the Nepal Tourism Mart, one of Nepal’s major B2B tourism events. I assisted in designing the booth layout, creating visual materials, and organizing brochures and VR trekking demos.

During the event, I helped manage the booth, engaged with prospective partners, and recorded lead information. This experience gave me practical exposure to event marketing, client interaction, and real-time brand representation.

Key tasks included:

  • Assisting with booth design, including layout planning and branding elements.

  • Coordinating print and digital collateral, such as:

    • Banners and brochures

    • Interactive VR trekking demo setup

  • Preparing pitch decks and info packets tailored for luxury travel buyers.

Challenges faced:

  • Managing tight print and logistics deadlines

  • Balancing visitor engagement with data capture for follow-up

Contribution to the Organization

  • Helped the team attract over 200 prospects to the booth.

  • Personally captured 57 qualified leads, including:

    • 3 luxury travel agencies showing partnership interest

  • Ensured smooth operation of the booth’s VR experience, which drew significant attention.

Outcome:
Increased brand exposure and expanded B2B network, contributing to future sales and partnership development.

Learning & Application of Theory

  • Applied Event Marketing principles:

    • Booth psychology (visual flow, accessibility)

    • Lead magnets and giveaways

    • Follow-up workflow planning post-event

  • Integrated insights from Strategic Marketing to:

    • Position Trekking Team’s sustainability edge

    • Connect online campaigns with offline event messaging

Critical Analysis & Evaluation

Strengths:

  • Confident in engaging with visitors and communicating brand values.

  • Demonstrated attention to detail in both logistical and visual presentation.

Areas for improvement:

  • Pre-event coordination could have been more proactive (e.g., scheduling prospect meetings in advance).

  • Need to deepen understanding of B2B lead nurturing post-event.

Reflection:
The experience built my confidence in face-to-face marketing and revealed how strategic planning and design can amplify event success. It reinforced the importance of bridging offline engagement with digital follow-through.


 

 

 

 

 

 

 

 

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