23057156 Bibek karmacharya Week 4

 Week 4: Social Media Content & Brand Positioning

Work Placement Experience

This week, I focused on enhancing the company’s digital presence through content creation for social media platforms.

Key tasks included:

  • Designing eco-tourism-focused content for LinkedIn and Instagram.

  • Creating:

    • Infographics on sustainable travel (e.g., Plastic-Free Treks).

    • Carousel posts highlighting ethical trekking and cultural immersion.

  • Tools used: Canva and Adobe Express.

Challenges faced:

  • Learning how to schedule and track content performance using Meta Business Suite and Buffer.

Contribution to the Organization

  • Generated a 30% increase in LinkedIn engagement.

  • One “Plastic-Free Trek” infographic was reshared by an eco-travel influencer, leading to:

    • A spike in profile visits.

    • More direct inquiries from sustainability-conscious clients.

Outcome:
Boosted brand visibility, improved digital engagement, and strengthened the company’s positioning as a sustainability leader.

Learning & Application of Theory

  • Applied Keller’s Brand Resonance Model to shape content around:

    • Salience: Clear identification with eco-values.

    • Resonance: Emotional storytelling that connected with environmentally aware travelers.

  • Reinforced concepts from branding coursework about emotional engagement and value-driven messaging.

Critical Analysis & Evaluation

Strengths:

  • Strong creative direction and alignment with brand identity.

  • Ability to translate complex sustainability themes into simple, shareable content.

Areas for improvement:

  • Needed to become more efficient with scheduling and analytics tools.

  • Aiming to build proficiency in content performance evaluation and calendar planning.

Reflection:
This week deepened my practical knowledge of social media branding and visual storytelling. It demonstrated the power of strategic content to influence perceptions and highlighted the need to grow my digital tool proficiency.

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