23057156 Bibek karmacharya Week 1

Week 1: Orientation & Induction

Work Placement Experience

The first week at Trekking Team Pvt. Ltd. focused on onboarding and understanding the company’s sustainable tourism model. This involved a comprehensive introduction to the organization’s mission, values, and operational framework. I participated in orientation sessions led by department heads, which provided insights into how different teams—Marketing, Operations, and the Sustainability Wing—collaborate to deliver ethical and environmentally conscious adventure tourism services.

During this period, I familiarized myself with the company's long-standing commitment to eco-tourism and community empowerment, including initiatives like zero-waste treks, plastic-free travel policies, and partnerships with local indigenous communities. I also engaged with internal resources, such as brand guidelines, past campaign materials, and strategic planning documents, to understand how Trekking Team integrates sustainability into every aspect of its branding and service delivery.

These onboarding activities were essential in helping me align with the company’s values and prepare for meaningful contribution in the weeks ahead. They also set the stage for understanding how Trekking Team Pvt. Ltd. differentiates itself in a competitive market by prioritizing environmental responsibility and cultural authenticity.

Key tasks and responsibilities:

  • Attended orientation sessions covering:

    • Department overviews (Marketing, Operations, Sustainability).

    • The company’s mission of eco-conscious, community-based tourism.

  • Reviewed current marketing campaigns, brochures, and CRM tools.

  • Joined cross-functional meetings on upcoming seasonal marketing strategy. 

Challenges:

  • Adjusting to tourism-specific terms and tools like Google Ads and HubSpot.

  • Understanding cross-functional roles and expectations.

Work Culture:

  • Inclusive, team-oriented, with a participative leadership style.

  • Strong emphasis on innovation, sustainability, and community engagement.

Contribution to the Organization

  • Flagged outdated content in trek brochures and digital campaigns.

  • Suggested updates that reflected current safety and eco-practices.

  • Initiated discussions on improving visual branding with sustainability icons.

Outcome:
Kickstarted a brochure update project that reduced client confusion and aligned brand messaging.

Learning & Application of Theory

  • Kotter’s Change Management: Observed how the company adapted post-COVID through digital pivoting and local tourism focus.

  • Organizational Behavior: Applied understanding of team dynamics and inclusive leadership in real settings.

  • Onboarding Theory: Benefited from structured orientation and early team integration.

Critical Analysis & Evaluation

Strengths:

  • Quick adaptation and strong analytical input on content quality.

  • Positive communication and initiative in cross-functional teams.

Improvements:

  • Build fluency in industry jargon and digital tools.

  • Increase confidence in group discussions.

Reflection:
A strong start that built foundational knowledge, revealed learning needs, and established my role in contributing to the team’s marketing strategy.


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