23057156 Bibek Karmacharya Week 11

 Week 11: Final Reporting & Exit Presentation

Work Placement Experience

In my final week at Trekking Team Pvt. Ltd., I focused on wrapping up my internship by compiling and presenting a comprehensive summary of my contributions and insights. The goal was to assess the impact of my work and offer strategic suggestions that the company could implement moving forward.

I was tasked with preparing a marketing performance report that reflected activities from across the internship. This included:

  • Campaign performance analysis, particularly return on ad spend (ROAS), click-through rates (CTR), and engagement trends.

  • Evaluation of SEO progress, keyword rankings, and lead conversion sources.

  • Analysis of client feedback, including Net Promoter Score insights and customer satisfaction metrics linked to sustainability features.

I also delivered an exit presentation to the Marketing Head and the Sustainability Officer, summarizing these insights, my role across departments, and recommendations for Q3 and Q4 campaigns. This presentation not only served as a performance recap but also marked a formal transition of ownership for certain campaign strategies that I had contributed to during the internship.

Key tasks included:

  • Preparing a data-driven report covering:

    • Ad campaign KPIs and content performance

    • Blog visibility and bounce rate improvement

    • Trends identified from customer surveys and interviews

  • Delivering a formal presentation that connected these outcomes to broader strategic goals

  • Offering suggestions on:

    • Niche influencer partnerships

    • SEO content strategies for lesser-known trekking destinations

    • Further integration of sustainability metrics into campaign storytelling

Challenges faced:

  • Summarizing diverse data sources into a concise, executive-level document

  • Building confidence for public speaking in a formal setting, despite not having presented in front of senior leadership before

Contribution to the Organization

  • My marketing report became a key reference for the company’s Q3 planning, especially in:

    • Expanding influencer marketing into eco-conscious travel niches

    • Exploring high-potential blog topics for SEO-driven growth

  • I helped outline actionable next steps for the marketing team, which included performance benchmarks, optimization opportunities, and campaign timing suggestions.

Outcome:
Delivered a high-impact strategic report that demonstrated a full-cycle marketing contributionfrom data collection and analysis to campaign design and optimization.

Learning & Application of Theory

  • Applied the Balanced Scorecard framework to link tactical efforts to four core business perspectives:

    • Financial: Ad performance and ROI

    • Customer: Target segmentation and satisfaction data

    • Internal Process: SEO, CRM workflows, and team coordination

    • Growth: Blog planning, influencer outreach, and market expansion

  • Reinforced key concepts from:

    • Strategic Management (goal alignment and campaign prioritization)

    • Performance Measurement (KPI tracking, reporting dashboards)

Critical Analysis & Evaluation

Strengths:

  • Effectively synthesized large volumes of data into meaningful, executive-ready insights

  • Demonstrated strong strategic thinking and alignment with brand values

  • Showed initiative in connecting short-term marketing tactics with long-term positioning goals

Areas for Improvement:

  • Public speaking confidence under pressure needs further development

  • Need to grow familiarity with budget planning and forecasting for larger-scale campaigns

Reflection:
This final week provided a full-circle perspective on my professional journey during the internship. It allowed me to consolidate my learning, evaluate my performance critically, and step into a more strategic mindset. By transforming practical experience into measurable outcomes and insights, I not only contributed value to the organization but also built a strong foundation for my future career in digital marketing and brand strategy. The experience highlighted the importance of both analytical skill and confident communication in driving impact at a managerial level.

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