23057156 Bibek Karmacharya Week 8

 Week 8: SEO Audit & Blog Strategy

Work Placement Experience

This week was dedicated to enhancing the company’s organic search visibility through a detailed SEO audit and blog content planning. I used SEMrush to identify technical issues, underperforming pages, and keyword gaps.

Additionally, I designed a blog calendar for the next quarter with topics focused on eco-travel and hidden trekking routes in Nepal. This experience helped me better understand how content strategy and search engine optimization work together to attract and engage targeted audiences.

Key tasks included:

  • Conducting a full SEO audit of the website using SEMrush.

  • Identifying:

    • High bounce-rate pages

    • Under-optimized blog posts

  • Developing a blog calendar for the next quarter with topics like:

    • “Eco-Trekking for Beginners”

    • “Hidden Treks of Nepal”

Challenges faced:

  • Aligning SEO strategy with Trekking Team’s tone and sustainability values

  • Balancing keyword optimization with natural language and storytelling

Contribution to the Organization

  • Bounce rate on key pages dropped by 15% after SEO and content updates.

  • Two blog drafts ranked on Google’s first page within a month, driving increased organic leads.

  • Improved the site's readability and relevance for eco-conscious travelers.

Outcome:
Boosted inbound traffic and helped establish Trekking Team Pvt. Ltd. as a thought leader in ethical trekking content.

Learning & Application of Theory

  • Applied on-page SEO techniques:

    • Keyword density optimization

    • Use of internal and external links

    • Meta tag enhancements

  • Reinforced learnings from Digital Marketing coursework, especially on content strategy and SEO ranking factors.

  • Studied search intent to match user needs with informative and actionable content.

Critical Analysis & Evaluation

Strengths:

  • Demonstrated strong technical knowledge of SEO tools and strategies.

  • Built content that aligned well with both search engine algorithms and brand voice.

Areas for improvement:

  • Some early drafts lacked emotional storytelling, limiting engagement.

  • Began collaborating with senior writers to refine tone, pacing, and reader connection.

Reflection:
This week developed my SEO and technical writing skills while reinforcing the importance of narrative flow in content marketing. I learned that performance-driven writing must also resonate emotionally to sustain engagement.

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